The following topics provide information about developing marketing strategies and channels and about creating marketing plans, budgets, and campaigns.

Develop marketing strategies

Determine marketing channels

Create marketing plan and budget

Define individual campaign

Develop marketing plan business process component forms

The following table lists the forms that support the Develop marketing plan business process component. The table entries are organized by business process component task and then alphabetically by form name.

Note Note

Some forms in the following table require information or parameter settings to navigate to them.


Business process component task

Form name

Usage

Develop marketing strategy

Activities

Use this form to create an activity or to add attendees to an existing activity.

Call list

Use this form to create a call list or call list targets.

Determine marketing channels

Campaign target contacts

Use this form to create or combine queries to generate a list of contact persons for a campaign.

Campaigns

Use this form to combine the queries that are created for campaign targets.

Create mailing file

Use this form to create a mailing file for future marketing plans.

E-mail groups

Use this form to create e-mail groups or to add or remove members from an e-mail group.

Mailings

Use this form to view the status of existing mailing files or to create new mailing files.

Define individual campaign

Campaign target contacts

Use this form to create or combine queries to generate a list of contact persons for a campaign.

Campaigns

Use this form to combine the queries that are created for campaign targets.